Cities may be cracking down on abandoned shopping carts in parking lots, but e-commerce has its own pink elephant: customers who fill a digital cart, reach checkout and leave.
Industry research commonly places average cart-abandonment rates around 70 percent. A declined payment, insufficient balance on one card, an unavailable preferred method or a complicated checkout can all turn an intended purchase into lost revenue.
HustlePay is designed to reduce that friction by supporting split payments, combinations of supported payment methods and flexible routing across the merchant’s connected providers. Mobile Counter extends that flexibility to eligible in-person sales.
The commercial result is simple: more routes to a completed checkout and fewer ready-to-buy customers sent elsewhere.
Originally shared by HustlePay on LinkedIn. View the original post on LinkedIn.